The Chasm Companion : A Fieldbook to Crossing the Chasm and Inside the Tornado
Author: Paul Wiefels
List Price: $24.95
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ISBN: 0066620554
Publisher: HarperBusiness (20 August, 2002)
Sales Rank: 7,622
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Extends beyond high tech
Wiefels get to the heart of high tech marketing. Nothing I have read has more insights or is more useful in the practical application of marketing constructs for high tech. Anybody in high tech, indeed in marketing of any sort, can benefit from these concepts.
Rating: 5 out of 5
THE guide for tech marketeers and managers
It's a very simple and clear framework to keep in mind, with VERY practical results in day-to-day activities of product management (specially for those, like me, come from "techies" backgrounds). It's reccommended to read the other 5 books of Chasm Group to fully understand the concepts, but to start using as product manager, this is THE guide.
Rating: 5 out of 5
Tough Marketing Decisions Made Easier
Paul Wiefels has given a gift to marketing and technology executives by doing an extraordinarily difficult thing: adding yet more value to some of the most valuable marketing strategy books ever written (Geoffrey Moore's). For both readers and non-readers of Moore's books (Crossing the Chasm, Inside the Tornado, and others), The Chasm Companion is an immensely useful how-to guide to successfully marketing technology products and services. It provides thoughtful and provocative connective tissue between Moore's books for those who are already Chasm devotees, but doesn't rely on the reader already having familiarity with Moore for this book to be completely understandable and immediately actionable. The author's intimate experience with difficult technology marketing decisions saturates each chapter with a pragmatic perspective often missing from consultant-authored books. The "field guide" format insures that theory consistently supports rather than trumps practice and execution. As a strategy consultant and former Fortune 100 marketing executive, I highly recommend reading The Chasm Companion before your competitors do. Similar Products
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Product Strategy for High Technology Companies
Living on the Fault Line, Revised Edition : Managing for Shareholder Value in Any Economy
Crossing the Chasm
Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge
Book Index