The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
Author: Duane E. Knapp, Christopher W. Hart
List Price: $24.95
Our Price: Click to see the latest and low price
ISBN: 007134795X
Publisher: McGraw-Hill Trade (11 October, 1999)
Sales Rank: 88,208
Average Customer Rating: 4.69 out of 5
Customer Reviews
Rating: 4 out of 5
The Brand Mindset
The Brand Mindset by Duane E. Knapp is a very helpful tool in building a brand for a company. Mr. Knapp lays out the method to succesful branding in an easy to follow and easily referenced manner. The examples were very helpful and relevant.If you are considering examining your brand and what you are promising your customers, you should consult this book. I know that I have come away with a whole new view as to how my company's brand should be built.
Rating: 5 out of 5
Having a hard time understanding the concept of branding?
Most of the time, when someone asks about "brand" they are really talking about marketing or advertising. In fact, most organizations believe that advertising and "brand" are the same things. Unfortunately, this couldn't be further from the truth because advertising is simply one of the many possible messages that a brand could send as opposed to the heart and soul of an organization which is its "brand." The Brand Mindset makes it easy for a small business owner or a corporate executive to understand and develop an effective strategy for their brand. In addition, the book has dozens of easy to understand diagrams and charts which bring the critical concepts to life.
Rating: 5 out of 5
The Brand Mindset
Although I am owner and operator of a quaint establishment in a small suburban town, I wanted the community and the world to know about the image I was creating for my product. The Brand Mindset was the vehicle I used to transport my thinking and my product to developing the brand recognition I wanted. It was very informative and clearly instructive. Chapter four, "The Brand Promise" was particularly beneficial. The format , compared to other brand strategy books was superior in conveying the steps to establishing product recognition. An absolute for the serious entrepreneur. Similar Products
Emotional Branding: The New Paradigm for Connecting Brands to People
Harvard Business Review on Brand Management (The Harvard Business Review Paperback Series)
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Building Strong Brands
Love Is the Killer App : How to Win Business and Influence Friends
Book Index