The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth
Author: Leland Harden, Bob Heyman
List Price: $27.95
Our Price: Click to see the latest and low price
ISBN: 0071387358
Publisher: McGraw-Hill Trade (16 April, 2002)
Sales Rank: 379,633
Average Customer Rating: 4.71 out of 5
Customer Reviews
Rating: 5 out of 5
Best Auction Introduction
This book is quite useful if you want and/or need an overall introduction to the Auction Process both in the Business field and in the private management of eBay auctions.
I used it for understanding how companies organize their e-procurement.In particular this book is among those few dealing with Covisint, which is a common auction platform for automotive brands.
It starts with very simple concepts and classifications of auctions and ends up with real examples. I would rather advise "The Auction-App" only for those who want to get in touch with B2B approach to auctions.It does really worth its price.
Rating: 3 out of 5
Too basic but full of examples and references
This book is too basic if you're counting on it to earn big bucks. It does touch a few aspects of opening a online auction business - finding the right marketplace, marketing, etc. However, the lessons are too basic which I think most of us already knew it without reading this book.The biggest benefit of this book is lots of examples & reference. About 1/3 to 1/2 of the book is case studies, resources/reference. So you're already know how to run online acution business but just lack of information, this is it. If not, better look somewhere else.
I only recommend this book to people who know about online auction business but just don't have time to collect information themselves. This is an easy solution.
Rating: 5 out of 5
Increase Profits: Small or Large Companies
Harden does it again. Mr. Harden, the Internet Marketing expert and author of "Net Results" and "Net Results 2" (books that set the standard for setting up company web sites and THE primer of Internet Marketing), has focused on the niche, but growing, Internet segment of Auctions. Whether you're a "consumer buyer," the owner of a "Mom & Pop" store (who might sell trading cards, comics or antiques) or the Sales executive of a manufacturing company who needs to move excess inventory, everyone can learn how to make auctions build revenue and increase the customer base for their enterprise. With the Internet, and company, large or small, can gain worldwide attention (and business) through advertising their products via various auction sites. From one-time customers those companies can now develop on-going relationships and referrals. Thinking of starting your own home-based business? Look at what you can advertise and sell via Internet auction sites. Did I mention the minimal cost of auctions "advertising" vs. the more traditional forms of newspaper ads, yellow pages, direct or co-op mail, etc.? Harden leaves nothing out. Auctions provide one of the most cost-effective marketing media available; lower cost marketing = greater profits. As a Vice President of a sizable regional company, I'm glad I've got "The Auction-App" on my "refer to again and again" book shelf. Similar Products
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