The Cultural Dimension of International Business (4th Edition)
Author: Gary P. Ferraro
List Price: $36.00
Our Price: Click to see the latest and low price
ISBN: 0130903272
Publisher: Prentice Hall (25 June, 2001)
Sales Rank: 69,810
Average Customer Rating: 3 out of 5
Customer Reviews
Rating: 2 out of 5
Lots of information - pretty boring approach
I bought this for my MBA program and found this book having good contents but the approach is not good.... I would have done the layout much differently to make it more interesting..... I had to read this book and so read it..... not greatly impressed.
Rating: 4 out of 5
Cultural Dimensions of Ferraro
Throughout this book Ferraro takes on the idea of being a theoretical observer of different characteristics that the typical North Amercian has in comparison to the rest of the world. He takes these dfferences and applies them usefully to the area of International Buisness. The book goes through many different catagories including language, communication (verbal and non-verbal), precise time reckoning, and even culture shock. As a student, I found this book to be very insubstantial for a textbook, but I believe that it would be a wonderful starting point for buisness people of any age to read before doing any international buisness realtions. I wish I had read this book before I went and lived in Europe for 5 months, I think I would have been able to communicate a little more easily. Similar Products
Getting to Yes: Negotiating Agreement Without Giving In
Doing Business Internationally, Second Edition: The Guide To Cross-Cultural Success
Organizational Behavior
Global Literacies : Lessons on Business Leadership and National Cultures
Book Index