The Complete Handbook of Profitable Trade Show Exhibiting

Author: Christine Christman
List Price: $59.95
Our Price: Click to see the latest and low price
ISBN: 013155722X
Publisher: Prentice Hall Trade (April, 1991)
Sales Rank: 715,564
Average Customer Rating: 4 out of 5

Customer Reviews

Rating: 4 out of 5
Trade Show Marketing Bible
Christman does an excellent job of walking one through the entire process of trade show marketing. Whether novice or experienced veteran one can learn from this "text-book" guide to planning and executing trade show marketing. Christman provides extraordinary detail in time lines, scheduling, and explanations. One could easily call this the "Trade Show Marketing Bible."

Book Index