The 36 Biggest Mistakes Salesmen Make and How to Correct Them
Author: George N. Kahn
List Price: $12.50
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ISBN: 0139189793
Publisher: Prentice Hall Trade (April, 1988)
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 4 out of 5
Still relevant after all these years
Some might consider Mr Kahn's book to be a potboiler because it was written in l963. It is still a super book. It's short--200 pages. It is well indexed. It does not matter if you are selling advertising, 747 aircraft, vacuum cleaners or computers you cannot avoid the timeless truths shown here. Thirty-six times, Kahn states a principle, illustrates it with many anecdotes and the tells you how to apply what you have learned. Resist the temptation to read this book in a few sittings. Rather--read a chapter a day, they're short, for six months. Keep a copy in your briefcase. In six months you will have jumped several levels in performance. Similar Products
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