The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business
Author: Cameron S. Foote, Mark Bellerose
List Price: $29.95
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ISBN: 039373093X
Publisher: W.W. Norton & Company (June, 2002)
Sales Rank: 7,471
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Must Have for Creative Business Owners
If you have started, or are thinking about starting your own small business this is a must have book. Especially for those not jumping around in the industry and not knowing how to deal monetarily with things that are so personal (your art).The book devotes a lot to operating a small business in general (Insurance, taxes, etc.) which is useful but more information could probably be derived from a book dedicated to a small business.
How to handle difficult clients and manage to deliver a satisfactory product is one of the most challenging aspects of the so called "creative industry" and this book will be an important aid until you rack up enough real world experience.
Rating: 5 out of 5
This is a terrific resource!
I bought this book shortly after I started out on my own in '99 doing web site development, working from my apartment. Over the last several years I grew my biz out of my apartment, moved to an office space, hired a full-time employee, hired an intern, and switched from a sole proprietorship to an S-Corporation. Cameron Foote's book is a resource I have turned to again and again and continue to use to work through the short- and long-term scenarios of owning and operating a small business. It's simply a terrific resource. If you have questions about anything from profitability to creating estimates to dealing with difficult clients to health insurance -- buy this book. If you are looking for nuts-and-bolts info on running a small business, I don't think you can go wrong with this purchase...
Rating: 5 out of 5
YOUR BUSINESS BIBLE
This is such a comprehensive book. If you have any question about how to run a business, let alone a creative one, this book is the only one you'll need. Similar Products
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Book Index