The Complete Guide to Special Event Management : Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour
Author: Ernst & Young LLP, Dwight W. Catherwood, Richard L. Van Kirk
List Price: $39.95
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ISBN: 0471549088
Publisher: John Wiley & Sons (May, 1992)
Sales Rank: 56,495
Average Customer Rating: 3 out of 5
Customer Reviews
Rating: 4 out of 5
Excellent For The Novice Special Event Manager
I was actually looking for a book about the organising of events with small groups of clients, up to 10 and at most 20 people. This was not what I was looking for....However it instilled a lot of new ideas in my crainium that I was able to carry over into my daily line of work when organising presentations to clients and events with clients.
This book was definately written for the novice special event manager in mind. It deals mainly with the staging of large events such as concerts, olympics, and charity events. They introduce the main stages of special events, problems that can occur, risk involved in taking on a special event, making sure you do your demographics homework to estimate the success of the event, chosing the venue, using television and radio for publicity to increase visitation, making a profit, security before, during after the event, the finale, closing down the event.
Even if you are organising events for a small number of participants, I highly recommend reading this book.
Rating: 4 out of 5
Good Refrence
Contains short passages about each facet of event managment. Book is targeted at readers planning large-scale (50,000+ people) events, but much of it is applicable to all types of events. Not a great read, and definitely not the only book to own on event mgmt and marketing, but nontheless it serves as an excellent refrence for specific topics and questions, especially for beginners.
Rating: 2 out of 5
This book is a simple introductory text on event management.
This book is a simple introductory text on event management and will be of little use to those with any amount of experience in the field. At best, it will help the experienced manager refine their checklists. I expected much more from consultants of Ernst & Young. Similar Products
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