The Customer Marketing Method : How To Implement and Profit from Customer Relationship Management
Author: Jay Curry, Adam Curry
List Price: $27.00
Our Price: Click to see the latest and low price
ISBN: 0684839431
Publisher: Free Press (27 March, 2000)
Sales Rank: 29,514
Average Customer Rating: 4.38 out of 5
Customer Reviews
Rating: 4 out of 5
Practical and very useful
This books can show you an interesting and practical method that will help you ending your CRM pains.
A intelligent aproach to a very dificult discipline.
Rating: 5 out of 5
Customer Communications Consultant
Chairman of the Customer Marketing Institute, co-founder of consulting group MSP Associates, and CRM "guru" Jay Curry takes readers on an international journey "through the pyramids." Using the "rest of the world" as the foundation to the pyramid structure, Curry shows readers how to build on suspects and prospects and carry them to the top of the customer pyramid. From inactive customers to top tier clientele, Curry offers valuable information, trends, statistics, and real-life examples.
This is not simply a book about customers. It is a handbook for anyone who has customers. Curry goes beyond traditional customers and offers his version of the e-Customer and special considerations for marketing to this virtual audience. Filled with action items, the book is formatted with numerous graphics in a manner that is easy to digest and quick to place into service.
Whether you are a small business owner or a manager in a multi-division corporation, this book has information you can read today and use tomorrow, building a customer pyramid with not only a firm foundation but also a top filled with satisfied, and profitable, customers.
Rating: 5 out of 5
GET,MOVE,KEEP customer
Now Customer Relationship Management (CRM) is the hottest area of marketing. This book explain that CRM is the activity of getting customer in, moving customer up, keeping customer in. Authors written a clear, step-by-step guide of CRM. Authors introduces the "Permission Pyramid" and the "e-Customer Marketing Pyramid" to explain the nature of "virtual customer relationships" and how to use them to create, keep, and upgrade customers. I think that this concept is simple and clear. but it explain all of CRM. Similar Products
Harvard Business Review on Customer Relationship Management
Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship
Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System
The Ultimate CRM Handbook : Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
The CRM Handbook: A Business Guide to Customer Relationship Management
Book Index