The Business of Art
Author: Lee Evan Caplin, Tom Power, National Endowment for the Arts, Livingston L. Biddle
List Price: $21.95
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ISBN: 0735200130
Publisher: Prentice Hall Press (08 September, 1998)
Sales Rank: 40,276
Average Customer Rating: 3.2 out of 5
Customer Reviews
Rating: 3 out of 5
Its a start: you must know what you are encountering
The format of this book is not "10 quick things you can do". It is mostly a discussion, from different people, attacking different subjets. It is not uniform. There is a lot of repetition. However, being a lawyer, I find that it is a good start for people who have little concept of technical aspects of the art market.
Rating: 5 out of 5
Author recounts book's success
When I was Special Assistant Chairman of the National Endowment for the Arts, visual artists had few ways to support themselves except for grants. Apart from the special few, little hope existed for selling their art, and most artists had no idea of how to "go about it." I assembled an internationally respected group of artists, dealers, art lawyers and accountants and put them in front of tens of thousands of artists nationwide. Through questions and answers, speeches and demonstations, a distilled book's worth of unique knowledge and advice came into being. Unlike any other books that give one artist's opinion, or one "art advisor's advice" this book does something different: the straight story comes directly from the most outstanding and respected authorities in the field. No other book does this. No other authority can provide this knowledge in a single volume. The Business of Art is now the basis for college level courses on the business side of art. There is also a companion video sold by Phoenix Flms at 800-221-1274. Used together, they provide artists and art groups with a wealth of learning material for either immediate use or continuing education of artists worldwide.
Rating: 3 out of 5
Not so good
There is a lot of info in this book. However, the information seems jumbled. I say that because, one chapter seems to be more for the emerging artist and the next for the established artist. I did not care for the chapters about the dealers (ex. one chapter in New York dealer, one is Houston dealer, etc.)
I would recommend other business of art books first and save this one for last if your starting a reference collection of art business books. Similar Products
The Law (In Plain English) for Galleries
How to Survive and Prosper as an Artist, 5th ed. : Selling Yourself Without Selling Your Soul
The Artist-Gallery Partnership: A Practical Guide to Consigning Art
The Art Dealers: The Powers Behind the Scene Tell How the Art World Really Works
Book Index