The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset
Author: Ronald J. Alsop, Ron Alsop
List Price: $26.00
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ISBN: 074323670X
Publisher: Free Press (30 March, 2004)
Sales Rank: 3,077
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
A Must-Read!
In this book, Ron Alsop gives the reader an inside look into the most painful and positive decisions made in branding history. From the first page, he captivates your attention and shows that even the smallest lapses in judgment can undermine years of careful consumer cultivation. A must-read for all brand managers, CEOs, and students alike.
Rating: 5 out of 5
A Great Guide on Corporate Reputation
The corporate scandals of the last several years have sparked a renewed interest in corporate reputation. Although business executives now realize that corporate reputation is a company's most fragile and valuable asset, few know how to manage it well. Veteran Wall Street Journal staff writer, Ronald Alsop, explains in his timely guide how to create, protect and repair reputations. Based on solid research, real-life examples, classic and recent case studies, the author describes the do's and don'ts of corporate reputation management. Each chapter constitutes a "law" of corporate reputation and what companies can do to observe those laws. For example, "Law 3" addresses how companies need to balance their many audiences and varying interests in order to maintain their reputation. In this chapter, Alsop provides smart advice on keeping priorities straight, staying on good terms with alumni, addressing regulators and paying attention to special interest groups. His use of recent examples such as P&G, Staples, DuPont and PSEG make the lessons even more powerful. The last section on repairing damaged reputations offers compelling and straightforward advice for the crisis-laden firm. This highly readable and thought-provoking book will appeal to anyone interested in establishing their good name, maintaining it and restoring it to its former luster once it has been tarnished.
Rating: 5 out of 5
A Great Guide to Corporate Reputation
The corporate scandals of the last several years have sparked a renewed interest in corporate reputation. Although business executives now realize that corporate reputation is a company's most fragile and valuable asset, few know how to manage it well. Veteran Wall Street Journal staff writer, Ronald Alsop, explains in his timely guide how to create, protect and repair reputations. Based on solid research, real-life examples, classic and recent case studies, the author describes the do's and don'ts of corporate reputation management. Each chapter constitutes a "law" of corporate reputation and what companies can do to observe those laws. For example, "Law 3" addresses how companies need to balance their many audiences and varying interests in order to maintain their reputation. In this chapter, Alsop provides smart advice on keeping priorities straight, staying on good terms with alumni, addressing regulators and paying attention to special interest groups. His use of recent examples such as P&G, Staples, DuPont and PSEG make the lessons even more powerful. The last section on repairing damaged reputations offers compelling and straightforward advice for the crisis-laden firm. This highly readable and thought-provoking book will appeal to anyone interested in establishing their good name, maintaining it and restoring it to its former luster once it has been tarnished. Similar Products
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