There is the story of King Cotton and how the gin made it profitable. Gordon reports on the California Gold Rush, the first television syndication (that's how Desi Arnaz earns a cover picture on an economic history book), war economies, the decision to build the World Trade towers (an eerie story to read today), steamboat races, railroad competition and more, each in pithy, five-page synopses of major historic studies or records. Brief as they are, there is not always a full story, but the histories leave the read impressed and engaged.
Gordon highlights well-known phrases, e.g., "The business of America is business," "The public be damned!" and explains how they came about (and the myths around same). Before we spoke of people "going postal", Gordon writes about the now-lapsed term, "postalization", another idea entirely.
In "The American Game" he shows how baseball is unique in that it was a business and not just a sport from its early years. A strange business, yes, where today "semiserfdom" of ballplayers has produced average annual salaries of $2.38 million and an industry prone to "work stoppages" and seemingly on the brink of disaster.
The better stories are of the visionaries who made and managed business in America, including the man who spent his personal fortune to make milk safe to drink for millions and the unsung heroes who saved businesses from failure. This is a good education for those who don't understand or who doubt the power of free markets, an idea whose time has come, or simply the American dream as it has been lived.
These 47 articles, gathered from Gordon's 10 years as an American Heritage columnist, cover the post-Revolutionary period through the 1950s. Each article is written, as the title portrays, from an American perspective. Mr. Gordon talks, for example, about the railroads and the characters behind them in the American boom but rarely does he specifically address who invented a product / technology, unless an American did. Additionally, I found that little attention was given to air conditioning, as it has impacted migration patterns dramatically in the U.S.
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