The American Billboard: 100 Years

Author: James Howard Fraser, Sharon Avrutick
List Price: $65.00
Our Price: Click to see the latest and low price
ISBN: 0810931168
Publisher: Harry N Abrams (October, 1991)
Sales Rank: 1,772,104
Average Customer Rating: 4 out of 5

Customer Reviews

Rating: 4 out of 5
Classic Campaigns.. Billboard-sized images!
A great design reference.. and a visual feast. These are the roadside images we actually WANT to see. This collection of 166 outdoor works of art brings each decade of the 20th Century to life.. from the birth of the automobile through to modern times. Large images, usually one to the page and sometimes stretching across two, showcase the best in roadside advertising with original art and photos of supersites. Most of the eyecatching designs are award-winners and you can see why.. with traffic-stopping images and snappy copy.

The book's text is minimal.. but the captions tell all you need to know.. including fascinating trivia: "Although the Marlboro audience was originally thought to be female, a tough and rugged cowboy has long been the brand's signature." .. A truly fascinating book!

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