The Anatomy of Persuasion: How to Persuade Others to: Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You and More!
Author: Norbert Aubuchon
List Price: $17.95
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ISBN: 0814479529
Publisher: AMACOM (March, 1997)
Sales Rank: 15,404
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 4 out of 5
A must listen
Persuassion was an art that has been put to more productive usage.
The author will define and train us gain that skill - he has invoked that inert,once dormant art - you will no longer be the same - no more anger, but with the will to PERSUADE
Rating: 1 out of 5
The title of this book is misleading IMHO.
"Anatomy" suggests an anotomical analysis of something. This book talks about "process", not essence. If you are an analytical thinker, you will hate this book. If you are somebody who can be easily programmed, then you will love it.
The first 20 pages reads like a conversation with a typical salesman. -blah blah good! -blah blah blah good!
I was expecting a clear evaluation of the linguistic nuances of social persuation, and/or guidance for evaluating the "mark" (sort of speak), to help me assess the effectiveness of a pitch.
That is NOT what this book is.
They talk about "thinking process". Well. It may be a process. The other part...?
Rating: 5 out of 5
Excellent for technically trainged people among others.
I am an engineer, and I have to sell my services. Getting buy-in for my engineering projects was not one of my strong suits until I read Aubuchon's book. I learned an analytical-thinking approach to my proposals. Much to my surprise the techniques presented actually work for me. My scientific background didn't help me much when it came to getting business, but this book did. I recommend it anyone who wants to add commercial success to his or her lives. Similar Products
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