The Billboard Guide to Music Publicity
Author: Jim Pettigrew
List Price: $18.95
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ISBN: 0823076261
Publisher: Watson-Guptill Pubns (April, 1997)
Sales Rank: 63,052
Average Customer Rating: 4.29 out of 5
Customer Reviews
Rating: 4 out of 5
Great Primer on Music PR
This was one of the early books I read on music publicity. Pettigrew offers solid advice on how to put together press kits and give the media what they need to cover your music. You'll need to continue your PR studies beyond this guide, but it provides a darn good start. -Bob Baker, author, "Guerrilla Music Marketing Handbook: 201 Self-Promotion Ideas for Songwriters, Musicians & Bands"
Rating: 3 out of 5
Good basic info, but dated
This book is probably of use to musicians who have no experience with publicity. I am a publicist who has represented authors and companies. I bought the book looking for information that would give me an understanding of specifics that are unique to music industry publicity. While this book provided a little of that information, I found it more helpful to confer with other music industry publicists, instead. This book does give you basics on what to include in your press kit and how to find some media contacts. The book is obviously dated and could use with a revision, especially in the technology area, which has revolutionized how publicity is done. If you are a complete beginner, this book can be helpful, but you will need a lot more to launch a truly successful campaign.
Rating: 5 out of 5
A Must Have!
As a singer looking to make a living out of the music industry, I was looking for a quality book such as this, to save me time and money while promoting my talent by making it public. It's a "user friendly" read, and offers professional, time saving advice and examples, forcing one to take a professional attitude with publicity, and making actual steps in moving forward. The contents of this book are so well done, it even makes for an excellent reference tool, as well. GET THIS BOOK, and I'll see you at the top! Similar Products
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