The Complete Guide To Publicity
Author: Joe Marconi
List Price: $19.95
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ISBN: 0844200913
Publisher: McGraw-Hill Trade (11 March, 1999)
Sales Rank: 79,259
Average Customer Rating: 4.25 out of 5
Customer Reviews
Rating: 4 out of 5
Wonderful Piece
Marconi obviously knows what he's talking about. He knows how great publicity is. I'm struggling to get my band into the papers and I'm tryin' and I'm tryin' and I keep getting the hard slap to the face. I mean, how are people gonna know where we're playin'?! I loved this book! I liked Michael Levine's Guerrilla PR: Wired more, especially for the net stuff. But, Marconi is a good all-arounder. Totally covers all the stuff from the net to the unnet. Lots o' tips and stuff. Like I said, Marconi knows what he's talking 'bout.
Great stuff!
Rating: 4 out of 5
One of the best books on publicity I have seen
Packed with good information and easy to read. If you are a writer- you should get this book
Rating: 4 out of 5
A great publicity primer!
Everything presented in this book will help those charged with the task of generating publicity. Fundamentally, it must be remembered that publicity is just that, it is not paid advertising, it must be managed, but cannot be completely controlled. The goal of the publicist is to provide relevant, newsworthy, information, which will be deemed to be of interest to a target audience. Present the media with an honest, credible, story, that will help them accomplish their goals (attracting more viewers, selling more papers or magazines, or attracting more interested readers to a web site) and your story is more likely to be heard by those you desire to reach. "The Complete Guide to Publicity" clearly defines publicity, what it is and is not, what to expect from a publicity effort, as well as the particulars to consider when dealing with various media and attempting to target specific audiences with your story.
An excellent introduction to the strategy and structure of a publicity campaign!
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Book Index