The Advertising Agency Business: The Complete Manual for Management & Operation
Author: Eugene J. Hameroff, Herbert S., Jr. Gardner
List Price: $39.95
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ISBN: 084423169X
Publisher: McGraw-Hill/Contemporary Books (February, 1998)
Sales Rank: 23,789
Average Customer Rating: 4.4 out of 5
Customer Reviews
Rating: 4 out of 5
Reality Check
I read this and thought: what a reality check! Tons of people filter through agencies on their way to some other gig. But some people are staying in the agency world for good, in some capacity or another. They should all read this book. There's not always one right answer as to how to run your agency, but there are, thankfully, some standard business practices and parameters, which are plainly described in this book.
I think it makes for a more balanced and effective agency.
The price is right. There's a lot of truly useful information you can share. It helps to demystify and guide. Even if you're not in a position to control the business side of your company, having this book sitting on your desk is kind of empowering. I'm glad I bought it.
Rating: 3 out of 5
Not For Everyone
This book was not written recently and many parts of it reflect that fact. It's pretty dated. It speaks mostly of the big agency world. If your already in that world, you might find the attention to accounting details helpful, as the author is clearly experienced and pays attention to dollar details. If your planning to start a small agency, (bootstrapping) you could do better than this book. If you're ready to seek funding then hire a big staff and go after Johnson and Johnson, this might have some info you could use.
Rating: 5 out of 5
The Advertising Agency Business:
"The Advertising Agency Business" was an extremly insightful and logical read. The author focus on the basics of the industry but elaborates very well with examples. This book is a must read if you own, managage or operate an ad agency. I wish I had read this book before I started my agency! Similar Products
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Book Index