The Catalog Handbook: How to Produce a Successful Mail Order Catalog
Author: James Francis Hollan
List Price: $14.95
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ISBN: 0870520717
Publisher: Hippocrene Books (December, 1991)
Sales Rank: 109,836
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 3 out of 5
Needs more examples from OTHER companies catalogs
After reading this book, I found it to have some good ideas, but it was too specific. I thought the author was just writing a book to promote his catalog because, unlike other catalog books, he used examples from HIS catalog. While the page with the Highland attire was a good example, all of the pages from his catalog just became overkill. It would have been much better had to also used examples from a variety of catalogs.
Rating: 5 out of 5
What A Book--It Got Me Thinking
Our business is thinking about producing a catalog. We purchased several catalog books. "The Catalog Handbook" was great. He walks you step by step in how and why he designed his catalog--even some of his mistakes. Just reading it, I got some great ideas on how to create our catalog. This is for the first-timer and small business cataloger. Similar Products
How to Create Successful Catalogs
Catalog Copy That Sizzles: All the Hints, Tips, and Tricks of the Trade You'll Ever Need to Write Copy That Sells
Creating a Profitable Catalog: Everything You Need to Know to Create a Catalog That Sells
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