In this bestselling book, Adams basically defines corporate culture; telling us many things we already know yet doing so in a fashion that is brilliantly funny. His explanation for the craziness of business today is a simple one: People are idiots, which is something I've been saying that for years. Adams includes himself among the idiot population. We all do stupid things from time to time, and those who do more stupid things than others wind up in corner offices with windows and a secretary while the majority of folks toil away in their sensory deprivation chambers (or cubicles). Adams explains the nature of this beast we call the workplace, illustrating his points with the help of over 400 Dilbert cartoons and reinforcing even the most seemingly inane assumptions he makes with actual case reports of real people who have written to him of their own experiences.
The Dilbert Principle covers almost every aspect of the workplace: management, performance reviews, marketing, business plans, budgets, sales, those awful meetings, projects, etc. He shows you how to get ahead at the expense of your co-workers, delineates the lies of management so that you can be on the lookout for them when they come, defines modern terms such as downsizing in the simple, more direct meanings of days gone by. He describes the process by which one becomes a leader, exposes team-building exercises and group projects as the useless vehicles they almost always are, and provides advice on keeping afloat in the business world by means of hoarding information, avoiding doomed projects, and surviving those you can't avoid; from there, he goes on to offer his knowledge on topics such as: how to participate in a meeting based on the things you want to get out of it, and (as if most of us even need a refresher on this) how to avoid actually working while at work.
The whole book is just brilliant, hysterical satire built on things millions of us know all too well, and one finds oneself nodding or agreeing with far too many of the silliest notions and business practices Adams rakes over the coals. The book is a fountain of knowledge, with each page containing terrific quotes along the lines of three of my favorites: 1) The best thing about the future is that it isn't here yet, 2) The great thing about the truth is that there are so many ways to avoid it without being a "liar," and 3) The only constructive criticism is the kind you do behind people's backs. If you are a Dilbert-type worker (and odds are pretty good that you are), you will find comedy and a sense of comradeship with Dilbert and his cohorts. If you really want to get ahead and assume the increased lack of intelligence needed to become a manager, though, you should pick this book up for one chapter alone: Machiavellian Methods penned by Dogbert himself.
Business books were overdue to move from the bestseller list to the parody shelf. What was once simply just a few "feel-good"self-help psychology books for managers like Stephen R.Covey's 7 Habits of Highly Effective People and Kenneth Blanchard's The One Minute Manager is now a plague, including books like The Management Secrets of Attila the Hun and The Star Trek Guide to Management. What these books spend so many words doing that Adams deconstructs so brilliantly is to take what is common sense to anybody else and grafting the buzz words of business schools and management training on it. Take, for example, this wonderful bit of normal business communication that might have come straight from Management 101:
"Perform world-class product development, financial analysis, and feet services using empowered team dynamics in a Total Quality paradigm until we become the industry leader.
Take out the double-speak, and what you have is a mission statement that says:
"Do the best work to provide the best product with the best people until we become the best in our field."
Unfortunately, the first statement probably took ten people who get paid in the high five figures (if not more) at least three days at an exclusive resort in Florida to write. Even more than mission statements such as this, business double-speak of the nineties has centered around terms such as "downsizing" and "re-engineering". By putting a different spin on the timeless tradition of firing and re-organization, today's companies act more like politicians than producers.
Ninety-five percent of Adams book is examples such as this, cartoons illustrating the examples, and email from Dilbert readers telling how their companies have fallen into the Dilbert Zone. All of this is great reading, although sometimes disconcerting when you see your own company being portrayed. The last five percent of The Dilbert Principle is Scott Adams' own philosophy for managers. He says, in the introduction to unveiling his company model OA5 (standing for "Out at Five O'Clock"), that:
"In this chapter you will find a variety of untested suggestions from an author who has never successfully managed anything but his cats. (And now that I think of it, I haven't seen the grey one for two days.) ... I doubt that anything you read here will improve your life, but I'm fairly confident that it won't hurt you either, and that's better than a lot of things you're doing now."
Although humble, his suggestions have much merit because they return the business of work to common sense. When a company remembers, as Adams suggests, that it has three main reasons for being (its customers, its employees, and its stockholders), and treats all three fairly, then the rest will fall into place. If all the management consultants and business book authors condensed their theories into brief summaries such as this, it would be tough to charge [amt]an hour and [amt] per book for it. Which means that there will always be consultants and treatises for the clueless, and an endless supply of material for Adams' cartoon.
Relative to other Dilbert works, The Dilbert Principle is almost as good as Dogbert's Top Secret Management Handbook and considerably better than Dilbert and the Way of the Weasel.