The Creative Priority: Driving Innovative Business in the Real World
Author: Jerry Hirshberg
List Price: $25.00
Our Price: Click to see the latest and low price
ISBN: 0887308309
Publisher: HarperBusiness (January, 1998)
Sales Rank: 52,402
Average Customer Rating: 3.7 out of 5
Customer Reviews
Rating: 5 out of 5
One of the best books ever written on creativity
Hirshberg's introduction is slow, but necessary -- bear with it. Once the book proper begins, anyone in the working world will immediately try to apply his concepts of creative management to their workplace. Hirshberg's prose is efficient but by no means dull, and he doesn't write in a business vacuum, like many business writers. In fact, while it's valuable as a business resource, this book is as much about philosophy and art as it is business. A fascinating read.
Rating: 3 out of 5
Read the first and last paragraphs of every chapter.
If you read the first and last paragraphs in every chapter of _The Creative Priority_, you will get the gist of the book. If you read every word in the book, you will get ready for bed.There are some great ideas in this book, but the chapter titles probably have more impact than anything else. I recommend that every reader interested in creative business scan the book at Barnes and Noble (sorry, Amazon). This is a book you can get good ideas from while you're spending a few leisurely moments at a comfortable book store, but unless you're interested in Nissan I wouldn't recommend purchasing the book.
For myself, I am interested in Nissan, so I was willing to wade through the prose.
Rating: 2 out of 5
This guy's a windbag
Nonstop drivel about how challenging and fascinating his job was/is, the tension between art and business, engineers and designers, Japanese and Western culture, work and play, etc. How we must learn to work and think cross boundaries. Not being a car buff, I don't have any particular recollection of Nissan's cars over the past twenty years (Hirschberg's tenure as design chief) but was willing to learn. Unfortunately the book provides very few photos of cars or anything else; one of the few is of the Pulsar (ugh). He compares his group's output favorably to Xerox PARC - this is absurd. The entire personal computer industry spent the balance of the '80s catching up to what PARC had invented ten years earlier. What home runs (Viper, Caravan, Taurus, Beetle, Neon) or even two-base hits did his center come up with? After three chapters I felt like Woody Allen standing in line behind the man who taught a course on Marshall McLuhan.He did make me laugh once. He revealed that the target audience of the original Infiniti was "the perfect a------". An added star just for that.
Similar Products
Invisible Advantage: How Intangibles Are Driving Business Performance
Protecting Your Company's Intellectual Property: A Practical Guide to Trademarks, Copyrights, Patents & Trade Secrets
The American Bar Association Legal Guide for Small Business
Short-Term Financial Management
Book Index