The Communicator's Handbook: Tools, Techniques and Technology

Author: Patricia Calvert
List Price: $37.95
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ISBN: 0929895169
Publisher: Maupin House Pub (August, 1996)
Sales Rank: 1,820,088
Average Customer Rating: 5 out of 5

Customer Reviews

Rating: 5 out of 5
Handy reference for communicators
This volume breaks down the art of communications into 27 logical chapters. It's a well-written reference for students and teachers, trained communicators and part-time dabblers, government personnel and small business staffs. "The Communicator's Handbook" helps the reader focus on specific tasks, taking him through each step and asking questions along the way.

* Need to brush up on your writing skills? See chapter 2 (The Art of Good Writing).

* Your organization just elected you newsletter editor? See chapter 6 (Newsletters).

* You need to design an exhibit for an event? See chapter 9 (Exhibit Design and Production)

* You've been asked to speak? See chapter 14 (Public Speaking)

* Your agency suddenly need to reach the public with crucial information? See chapter 16 (Campaign Communications: Public Information Campaigns)

* You're teaching your first distance education class? See chapter 22 (Instructional Design for Distance Education)

* You're on the marketing committee? See chapter 25 (Organizational and Product Marketing)

* The public perceives risks that affect your business? See chapter 27 (Making Risk Communication Equitable)

"The Communicator's Handbook" is subtitled "Tools, Techniques and Technologies" - an appropriate summary of its versatility and range. It should become a part of a school reference library, a business's orientation manual and an agency's training materials.



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