The Business of Gift Baskets : A Guide for Survival
Author: Cynthia McKay, Cynthia C. McKay, Carol Dorris
List Price: $23.95
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ISBN: 0966308301
Publisher: 1601 S. Holdings, Inc. (01 June, 1998)
Sales Rank: 60,206
Average Customer Rating: 4.2 out of 5
Customer Reviews
Rating: 5 out of 5
A Must Have!
This book really helped me understand the business end of gift baskets. I have made baskets for my friends and family and wanted it to become more. Cynthia McKay has a way of making learning fun. I hope she has more books available!
Rating: 5 out of 5
Excellent resource
This book really helped my wife and I get our gift basket business going. We were looking for an insider's view on the business. It was great to get the Do's and Don'ts of setting it up from someone who's successfully done it herself. I appreciated the author's focus on details I might not have otherwise considered until they bit us. We found her style funny and insightful. I heartily recommend "The Business of Gift Baskets" as a good resource for others who are starting out.
Rating: 3 out of 5
Disappointed
To be honest I was disappointed in this book...I was looking for a book that would tell me how to create a gift basket instead I found a book that told mostly about marketing and general principals for running a business.It didn't even give the formula for how to price a basket, and very few resources were listed. I found How to Start a Home-Based Gift Basket Business, 2nd by Shirley George Frazier to be much more instructional and step-by-step.
How to Start a Home-Based Gift Basket Business, 2nd
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Book Index