The 33 Ruthless Rules of Local Advertising
Author: Michael Corbett
List Price: $14.95
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ISBN: 096673839X
Publisher: Pinnacle Books (March, 1999)
Sales Rank: 3,412
Average Customer Rating: 4.89 out of 5
Customer Reviews
Rating: 5 out of 5
Read This Book Before Your Competition Does!
This book is almost too good to share. If you're a business owner, you won't want to talk about it at those Chamber of Commerce meetings - or anywhere else your competitors are hanging out! I write local advertising copy everyday, and what Michael Corbett provides as answers in "33 Ruthless Rules...", are the questions every media sales representative should be asking potential clients. In turn, if local business managers put these 33 Rules into practice, they'll know what what want, when they want it, and how to get it from their local advertising plan. In less than 200 easy-to-read pages, you'll discover all you need to gain and strengthen your grip on any local market.
This book should be required reading for Marketing Students, Media Sales Reps, and definitely for local business owners and managers.
Rating: 5 out of 5
Remarkably good book that could save you years of effort
I've been successful in several small businesses, and this guy is right on the money. I've learned the hard way (wasting money, trying to do my own thing) and I've learned the easy way (books, seminars, studying "doers"). Let me tell you--this book could possibly save you YEARS of time. The author clearly knows what he is talking about, and I can confirm this from my own experience. You will NOT be disappointed reading and applying the advice given in this book. I've bought so many useless "theory" books over the years, it's nice to run across something that has some excellent, solid advice in it. Get this one, apply what you learn, and watch your business take off.
Rating: 5 out of 5
You are crazy if you don't read this book.
As an advertising sales manager, I reccomend this book to fellow sales managers as the new bible for walking in the shoes of retail. As a business person, you would be crazy not to take the teachings of this book to heart. Remember the definition of "crazy" is doing the same thing over and over and expecting a different result. It all makes perfect sense. This should be required reading for all student of marketing. Similar Products
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