The Bank Director's Handbook: The Board Member's Guide to Banking & Bank Management (Bankline Publication)
Author: Benton E. Gup
List Price: $32.50
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ISBN: 1557387923
Publisher: Probus Professional Pub (February, 1996)
Sales Rank: 83,848
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Excellent guide to understanding the basics of the industry
One of the best summaries of the main marketing and economic forces shaping banks: how banks can find competitive advantage, price products, measure their performance, segment their markets, create barriers to imitation, manage risk. For NON-banking professionals (lawyers, consultants, PR execs, etc.) who need a quick intro to the banking profession. Similar Products
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Book Index