The Business of Fashion: Designing, Manufacturing, and Marketing
Author: Leslie Davis Burns, Nancy O. Bryant
List Price: $85.00
Our Price: Click to see the latest and low price
ISBN: 1563671824
Publisher: Fairchild Pubns (August, 2002)
Sales Rank: 82,796
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
A very good introduction and view into the Fashion Business
I not only learned alot from reading this book but actually enjoyed the reading considering it's a text book. As someone who's trying to get back into the fashion industry after a 20 year hiatus; I feel that I have the knowledge I need to head in the direction I want to go now. I really liked how they used real companies for examples and at the end of each chapter they have an explanation of a job in the industry with comments from people in those jobs. There's lots of charts, lists of important contacts, calendars of events, etc that will be important to anyone starting a fashion business or wanting to find a job in fashion. It's worth the money if you can't afford to go to school for this. Similar Products
Fashion Merchandising and Marketing
The End of Fashion : How Marketing Changed the Clothing Business Forever
Fashion: From Concept to Consumer (7th Edition)
Book Index