The Complete E-Commerce Book:Design, Build & Maintain a Successful Web-based Business
Author: Janice Reynolds, Roya Mofazali
List Price: $29.95
Our Price: Click to see the latest and low price
ISBN: 157820061X
Publisher: CMP Books (October, 2000)
Sales Rank: 25,862
Average Customer Rating: 4.46 out of 5
Customer Reviews
Rating: 5 out of 5
I now have the confidence to be a web-peneur
I've been interested in operating an e-commerce site for quite some time now but hesitated because I didn't want to fail. Even after reading more than 20 books on operating Web sites I still didn't know if I could do it. Then I bought this book. It's great! The author actually tells you everything -- marketing, search engines, maintenance, customer service and fulfillment. The book is really a blueprint (and a great glossary so you don't get lost) at least that is what the author calls it, to building and operating a Web site. With this easy to read and understand book in hand I'm joining the ranks of the web-peneurs.
Rating: 5 out of 5
What is Good About this Book?
Although only about 300 pages, the book provides a very condense material presentation. It can be read in a matter of hours since the author provides clarity of the language and thoughts, which adds to the ease of understanding the material.The book is written with a hands-on attitude. As such, little theory is presented but the author does a good job of covering basic concepts.
The book provides shopping lists for hardware and software and price indicators for a wide range of e-commerce system configurations. Clear definition of costs, associated with the implementation of an e-commerce venture provides useful guidelines as to what the related budget should be. This is especially useful information for an initial analysis of the direction a company should choose, in order to succeed with an e-commerce project.
In short, the book is a good primer of the target audience: small business managers contemplating taking part of their business on-line.
Rating: 5 out of 5
Simple and effective book about e-commerce
This book includes valid examples on how to set-up and run an e-commerce business starting, obviously, with the idea that most of the readers are not e-commerce literate and by explaining some basic concepts that might be known to tech savy people.In the overall this book is an excellent reference.
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