The Blockbuster Toy: How to Invent the Next Big Thing
Author: Gene Del Vecchio, Roderick Fong
List Price: $24.00
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ISBN: 1589801229
Publisher: Pelican Pub Co (October, 2003)
Sales Rank: 69,876
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
MUST READ FOR PLAYMAKERS
Gene Del Vecchio's new book, The Blockbuster Toy-How to Invent the Next Big Thing, provides penetrating insights and well- honed experiences. His awareness helps to clarify the puzzle of creating a successful product from many complex dimensions.
The book is well written. It provides the vantage point of history, popularity, culture and values to show "playmakers" what works, what does not, and why.This book is a must read, providing valuable guidance for every "playmaker" and everyone in the business-from inventors to manufacturers and sellers.
You will be able to compare the experiences you have had with the products discussed that can be measured against his sensible and practical guidance.Perhaps more "playmakers" will ponder the fact that many successful toys were created not for fame and fortune, but instead for the love and laughter of children-basic values that have been superseded by avaricious investors and the eager quest for the "hot toy." The many concrete examples present classic icons that surpass time and trends and remain perennially, "Evergreen." There is a lot of value in understanding the essential components that make for success and to use his principles for careful study.
Who knows what will become the next "Furby" or "Teddy." Meanwhile read this book to get inspiration,knowledge and the map and compass before you venture forth.
Rating: 5 out of 5
Review of THE BLOCKBUSTER TOY
GENE DEL VECCIO'S BOOK ON THE BLOCKBUSTER TOY IS EASY TO READ, HOLDS INTEREST, AND SUPPLIES A HISTORICAL PERSPECTIVE, AS WELL AS A CONCEPTUAL PERSPECTIVE, OF TOYS PROBABLY NOT FOUND ANYWHERE ELSE. IT SHOULD BE OF INTEREST TO ANY MANUFACTURER OR MARKETER OF PRODUCTS FOR KIDS (NOT JUST TOYS), AND OTHER MARKETING PRACTITIONERS, FOR THAT MATTER. Similar Products
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Book Index