The 50+ Boomer: Your Key to 76 Million Consumers

Author: Donald L. Potter
List Price: $19.95
Our Price: Click to see the latest and low price
ISBN: 1891689843
Publisher: Gabriel Publications (May, 2002)
Sales Rank: 680,175
Average Customer Rating: 2.5 out of 5

Customer Reviews

Rating: 4 out of 5
Important and informative for all Agencies and Marketers
Don Potter's book has a strong message to the Advertising world, that younger marketers like myself can learn what the aging Bommer is all about, and why they should not be overlooked. The book is packed with vital information, yet is an easy read.

Rating: 1 out of 5
Not worth it
This guy is so full of himself. He needs a proper editor as the book is in no particular order. Meanders. Repeats. Not worth the $

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