The Art of War -Plus- The Art of Sales
Author: Sunzi, Gary Gagliardi, Sun-Tzu
List Price: $9.95
Our Price: Click to see the latest and low price
ISBN: 1929194013
Publisher: Clearbridge Publishing (01 October, 1999)
Sales Rank: 35,280
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Fresh look at customer focused selling
As a sales manager I've read lots of "How to Sell" books, gone to numerous seminars, etc. This gives your sales team some ancient lessons that can be used to get the appointment, convince them to buy, and keep their business. Get it for yourself, or get one for every member of you team.
Rating: 5 out of 5
A 6 star book!!!
I was given this book my first month in the business. I knew zero when I started. This book was key to my current success. It pulls NO punches. Every possible roadblock to success is revealed along with ways to move them from your path. Don't get involved in sales without this book.This will be the Bible of sales Marketing!! A six star book
Rating: 5 out of 5
Developing, executing and evaluating your strategy are key!
The rules of war are amazingly applicable on the processes within the sales cycle. Having a military background this book helps me to connect my past to my present. Especially major accounts can be succesfully encountered by using the principles of war translated by Gary Gagliardi into effective measures. Understanding competition has never been put down so well. All aspects are covered. From Analysis to Planning to Positioning to Using the proper Questions...Buy it, read it, be successful and convince your fellow salesmen. Also visit the Art of War website...for lots of useful tips and tricks.
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