The Copy Book: How 32 of the World's Best Advertising Writers Write Their Copy
Author: Designers and Art Directors Association of the Uk, Designers and Art Directors Association, Lazar Dzamic
List Price: $35.00
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ISBN: 2880465931
Publisher: Rotovision (August, 2000)
Sales Rank: 35,834
Average Customer Rating: 4.86 out of 5
Customer Reviews
Rating: 5 out of 5
Wow! Great to look at and a fantastic source of ideas
Wow! There are over 200 ads in this book and I could spend hours just cruising through each of them. But this is more than just a book with top advertising pictured in it. It is also a primer on idea generation, perfect for anyone writing ad copy and feeling blocked.The writers in this book are some of the industry's best and each has their own stand alone section that discusses their approach to the art and science of copywriting. They are essentially asked "How do you write your copy?", and then turned loose to answer. Amazingly, each seems to come up with a different answer and approach to their craft.
The book also appears under the the title "The Copywriter's Bible," but either edition is equally great. Different cover, same great content.
Rating: 5 out of 5
Book gave me paper cuts.
Brutal! I opened the book and cut my fragile fingers. Now they sting. How can I write copy with gravely injured fingers? I'd pay for tips on that!
Rating: 4 out of 5
Copwriter's Beware
While this is a very good book, you may be interested to know that it's merely a paperback version of the original book originally published in 1995. The trick here is the new paperback version doesn't contain any new material, yet it has a different title. The original book was titled "The Copy Book." If you already own this book, don't buy "The Copywriter's Bible." Same book, different name. I found out the hard way. Similar Products
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Book Index