The End of Fashion : How Marketing Changed the Clothing Business Forever
Author: Teri Agins
List Price: $14.95
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ISBN: 0060958200
Publisher: Quill (01 September, 2000)
Sales Rank: 22,481
Average Customer Rating: 4.75 out of 5
Customer Reviews
Rating: 5 out of 5
Fashion books tend to be vapid. This book packs a wallop
Teri Agins did a terrific job with her book "The End of Fashion". The title sounds a bit fatalistic, but the content and tome is fantastic. I've always wanted to know the history, business practices, personality and profiles of accomplished designers and Teri Agins delivers all this beautifully. No malice is detected and Ms.Agins' professionalism is evident throughout. No catty swipes are made, even when she discusses Donna's exorbitant overhead and sample process or when she discusses Tommy's obsession with everything Ralph Lauren. Remember Ralph: imitation is the sincerest form of flattery. I'm so glad to know what really happened to Mossimo and Zoran. This book about fashion designers and the fashion industry is a great read. I highly recommend it to fashion and garment industry types as well as for the informed or curious customer.
Rating: 5 out of 5
In-depth research plus great writing
This book will be a great read for anyone interested in fashion, and frankly it's a good read for any consumer who spends more than a few hundred dollars a year on clothes. It explains not only the rise and fall of the Paris couture houses, but also the impact of licensing and retail giants such as Tommy Hilfiger and the Gap. If you're at all interested in the fashion industry, this provides fabulous insight. Agins did a good job of organising a lot of information, and then writing it in a way that remains engaging and meaningful. I bought this to do some research on a story, but then I found it so interesting that I finished this book in a couple of days!
Rating: 5 out of 5
Great and awesome!
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