The Disney Way
Author: Bill Capodagli, Lynn Jackson
List Price: $24.95
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ISBN: 0070120641
Publisher: McGraw-Hill Trade (31 December, 1998)
Sales Rank: 74,624
Average Customer Rating: 4.45 out of 5
Customer Reviews
Rating: 2 out of 5
Bathing in Disney's reflected glory
It feels strange to read a book by authors trading on the Disney name who have no "Silver Pass" into Disney headquarters. These authors obviously gleaned their material from other Disney books and public sources, some of which are listed in the bibliography.
There is no insider insight, and the description of Disney managers is severely limited to old anecdotes about Walt Disney. There is no significant time spent describing the work of Michael Eisner and the "Dream Team." The management techniques described in the book owe a great deal to generic TQ and Continuous Improvement principles which have been taught for years in corporate seminars. Processes described as being Disney techniques are largely unattributed.
In short, this book's title seemed to me to represent more sizzle than steak and to imply the authors have more insight into Disney "Management Secrets" than their distant vantage point actually allows. While these authors are seasoned management consultants whose approach has had value for clients like Whirlpool Corp., one can't help feeling the choice of THE DISNEY WAY as a book title is a bit naiive.
Interesting trivia: This book is endorsed by Ken Blanchard, who also endorses Tony Robbins' books.
Rating: 4 out of 5
Insightful!
To succeed in business, you don't have to wish upon a star. Just pick up Bill Capodagli and Lynn Jackson's book describing the ten key success secrets of the Disney Company. The secrets derive from four basic tenets: dream, believe, dare and do. The authors show how these principles led to Walt Disney's success, and how other companies can use them. They include a Disney history to illustrate how the company has applied its principles from films to video to theme parks - including how Disney has learned from its problems and failures. They provide examples of how other companies have applied the Disney Way. We [...] recommend this excellent book to anyone with an interest in business strategy or marketing. While the principles it outlines may be familiar, Capodagli and Jackson demonstrate in an original way just how these principles can contribute to success beyond the Magic Kingdom.
Rating: 5 out of 5
Dream, Believe, Dare, Do!!
Those four simple words are at the root of the Disney business philosophy, established by Walt himself and carried on by Michael Eisner. I found this book to be both entertaining and informative. The business principles outlined by Capodagli and Jackson seem like simple, common sense - but bear repeating numerous times until more businesses adopt them. Principles like encouraging innovation and even failure, since you learn how *not* to do something...building on the strengths of your employees (development plans instead of demeaning performance appraisals) ... all will make any business work better. I found numerous ideas here that I will be applying in my workplace as well as to my personal life. This is a must-read for any manager who wants to motivate his or her team to really excel - and for any employee who wants to be his or her personal best. Similar Products
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