The eMarketplace: Strategies for Success in B2B eCommerce
Author: Warren Raisch
List Price: $24.95
Our Price: Click to see the latest and low price
ISBN: 0071361235
Publisher: McGraw-Hill Trade (30 December, 2000)
Sales Rank: 40,392
Average Customer Rating: 3.83 out of 5
Customer Reviews
Rating: 5 out of 5
Great book packed with value
I have been active in eBusiness ranging from large multi-nationals to smaller start-ups and I found this book to hold some great insights and practical advice for navigating both the business and technical issues related to development of a successful online business. Warren Raischs'vision of the value of developing trust networks as well as using the online venues for capturing marketplace knowledge were very useful. It was a good purchase for me.
Rating: 1 out of 5
Nice titles, low value
At a first look, this book appears to address all you would like to learn about B2B.
However the actual content behind such interesting titles does not match the expectantions it raised to me: sometime it is very poor, sometime it is very generic or specifically related to a single software provider viewpoint (C1).It has been a wrong buy for me.
Rating: 5 out of 5
A "Must Add" To Your Collection
Over the years, the Peppers and Rogers duo have made an outstanding contribution to the field of marketing and the process of developing relationships with customers. "One to One B2B" is another installment. This well-written book builds on their earlier works and does a great deal to define in a tangible fashion the new "customer relationship mentality" that is so essential for all organziations to consider in today's real economy. The book is thought provoking and stimulating. It is evident the authors who have pioneered the bulk of the original thinking and philosophy underlying customer relationship management want to share their compelling philosophy. They are very convincing in citing the numerous advantages that accrue to those who embrace their approach to winning and retaining customers. And, this book seems to be committed to showing a straightforward, direct blueprint for implementation. The first chapters constitute a worthwhile review of well established, familiar concepts, but they also offer some different slants that are extremely valuable supplements. The authors, in the spirit of the "learning relationshp", revise and modify to incorporate the most recent developments in the field. The updates and refinements are definitely added value.
The middle five chapters are central to the book's mission. Here the reader experiences very detailed coverage of companies and organizations that have adopted the "one to one" way of doing business. This section of the book provides this detailed description in case study format illustrating the steps of implementation and explaining the benefits associated with each implementation phase. New concepts such as a "customer touch map" are very worthwhile additions to the CRM arsenal. The chapters cover a broad range of case studies including such divers applications as Dell Computer and LifeWay Christian Resources. All of this makes for a very rewarding reading experience.
And, in keeping with their well established literary charcter, Peppers and Rogers have an eye to the future that they share with the reader. For example, they don't shy away from offering advice to Dell on future direction in light of the challenges posed by the current environment. And, they take time to weigh the eventual impact of a B2B world that is rapidly extending its scope, offering assessments from their very informed perspectives.
As an academician who has spent considerable time studying the CRM movement and consulting with companies that embrace the same, this book definitely offers value and is must for anyone that is committed to the idea of cultivating and preserving customer relationships.
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Book Index