The Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create Long-Lasting Customer Relationship
Author: Bryan Bergeron, Ray Kurzweil
List Price: $27.95
Our Price: Click to see the latest and low price
ISBN: 007136479X
Publisher: McGraw-Hill Trade (27 October, 2000)
Sales Rank: 182,935
Average Customer Rating: 4.79 out of 5
Customer Reviews
Rating: 5 out of 5
E-Customer
When I fist picked up this book, I thought it was another internet book. I was pleasantly surprised to find the book a rather gentle introduction into how the internet and the web fit into the bigger picture of customer satisfaction and that the web is simply another 'touch point' into the consumer market. I think that this book will help ground many dotcom startup types who have lost touch with the meaning of business and the importance of addressing customer needs. By following the recommendations in the text, anyone should be able to turn their ho-hum site into a knockout ecommerce site.
Rating: 5 out of 5
eternal ecustomer review
The web is a constantly evolving metaphor for electronic, people-less commerce. As the recent dot com bomb has illustrated, there's nothing magic about a web site. You have to treat customers like customers and provide a service. Customers don't care if you have trouble setting up a database or links between your phone lines and your ecommerce site. What they expect, they get -- or they go away, never to return. The Eternal Ecustomer does a masterful job at peeling through the layers of jargon and hype that cover the web and exposes the bare nerves of the business-customer relationship. After reading this book, you can't help but "get" why the latest downturn in web stocks was inevitable. IT also illustrates why the winners will be playing by the rules defined here.
Rating: 2 out of 5
Not for people in the business
This book is not for people in the business of developing web sites for a living. The table of contents looks to be so promising with things like emotionally designed interface, etc. In the book, most concepts are not described well at all or they are described seemingly by someone who's just getting their feet wet in the biz. I hardly ever find a web book that I don't glean a couple interesting tidbits from but this is my first one.It's great if you're getting your feet wet, not so great if they're already wet.
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