The Fundamentals of Business-to-Business Sales & Marketing
Author: John M. Coe
List Price: $22.95
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ISBN: 0071408797
Publisher: McGraw-Hill Trade (29 August, 2003)
Sales Rank: 50,515
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Fundamentals of Business2Business Sales & Marketing
Coe has a fresh look at how we must do business today. This book is written in a conversational tone with great examples. It's the perfect refresher for a seasoned sales consultant and it outlines the basic principals for entry-level sellers.This book is a must as a resource and reference!
Rating: 5 out of 5
Getting Sales & Marketing to work together!
Coe bridges the gap between marketing and sales productivity by connecting the dots with new and irrefutable proof that the basics work if you follow the formula. This is a must read for marketing, marketing communications and sales management in the same company so everyone is on the same page. If you're not making your numbers, read this and you'll find out what you're doing wrong.
Rating: 5 out of 5
No Clue Train BS Here
My colleague John Coe has written a new book, "The Fundamentals of Business-to-Business Sales and Marketing," published by McGraw-Hill.It is not a "high concept" or "big idea" book; therefore, fans of The ClueTrain Manifesto and other such highfalutin nonsense may find John's book way too practical - filled with stuff you can actually do today to increase your sales tomorrow.
But if you like, as I do, business books that are heavy on the nuts-and-bolts, telling you what to do to increase sales results - and how to do it cost-effectively - than buy John's book today.
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Book Index