The E-Commerce Book: Building the E-Empire (2nd Edition)
Author: Steffano Korper, Juanita Ellis
List Price: $44.95
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ISBN: 0124211615
Publisher: Morgan Kaufmann (16 October, 2000)
Sales Rank: 228,632
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 4 out of 5
Is it enough for building the e-empire?
As an IT professional, I was a bit (just a bit) disappointed with the content of book. The authors have done a very good job in including almost all points that need to be looked into in an e-commerce environment, but as in all "all-in-one" books, some areas, especially those that fall into the realm of business strategy, are left weak. Even in the first four chapters, where e-commerce strategies and approaches are set out, I felt an inclination towards the technical side of e-commerce. However, the book is very successful in conveying different architectures, together with the pros and cons, to the reader who has the basic knowledge about internet technology. I believe that this is not enough to "build the e-empire", but the book has enough potential to act as an infrastructural guide and a reference for e-commerce deployment projects, especially for project managers and executives.
Rating: 4 out of 5
Here¿s how to do it
This book provides an introduction to the various technical and business aspects of e-commerce for the small to medium business owner or manager. The authors begin by stressing the importance of e-commerce and tremendous growth potential for companies that do it right. After a few brief case studies, they delve into some of the more technical aspects, such as how a company can connect its databases to off-the-shelf e-commerce software. They describe what a server does and give an overview of the features of the top-selling server software. They also summarize the possibilities for electronic payments and how they work, as well as the kinds of security that are needed in various parts of an e-commerce network and why. The final chapters in the book provide an in-depth look at online auctions, project deployment, and their own e-commerce program of study. All in all, the book sticks to the surface of many of the technical issues, so readers without a great deal of technical expertise should have no trouble understanding it. On the other hand, if you are looking for technical details, you may want to go beyond the level of this book.
Rating: 1 out of 5
Very disappointing...
Huge mistake, I bought this book before reading any review about it. I thought the mistakes and issues people were talking about regarding the 1st version would have been fixed in this 2nd edition. Well, I guess this 2nd is as bad as the 1st one. Anyway, it's about all the aspects of e-commerce but really really really lacks any kind of depth. It's 100% superficial, pure common-sense and is honestly, indeed, a waste of money. I could have said there are quite a lot of useful links, but when you see they still refer to USweb/CKS, that became marchfirst maybe 2 years ago, and that actually went bust a few months ago... forget it! And one more critic: it sounds like Steffano and Juanita have some problem with their ego... really, forget this book... Similar Products
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