The Do-It-Yourself Business Promotions Kit
Author: Jack Griffin
List Price: $18.95
Our Price: Click to see the latest and low price
ISBN: 0131060066
Publisher: Prentice Hall Trade (May, 1995)
Sales Rank: 177,349
Average Customer Rating: 4.5 out of 5
Customer Reviews
Rating: 5 out of 5
small business marketing cookbook
As the title suggests, this book is a how-to guide for marketing and promoting your business. It contains hundreds of scripts, ready made examples, and can help with dealing with customers on all levels.More than half the book is focused on written communications. It contains suggestions as well as ready-made examples-- from cold sales letters to the touchy subject of dealing with customer credit issues.
The remainder of the book deals with communicating with customers over the phone, print advertisements, creating press kits, TV and radio. It even has scripts for effectively handling irate customers.
I would especially recommend this book for small business owners.
Rating: 4 out of 5
Excellent book
These types of books tend to be stilted, but not this one. The examples are written in a contemporary style and provide a good basis to jump start your thinking. In an attempt to be all things, the author includes chapters on Radio/Television. These chapters can't possibly do justice to the subjects. Similar Products
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