The Essential Guide to Managing Corporate Crises: A Step-By-Step Handbook for Surviving Major Catastrophes
Author: Ian I. Mitroff, Christine M. Pearson, L. Katharine Harrington, L. Katherine Harrington
List Price: $35.00
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ISBN: 0195097440
Publisher: Oxford University Press (August, 1996)
Sales Rank: 96,175
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
outstanding primer
This was actually a textbook for my crisis communication course at a large western university. The book is an invaluable primer in the characteristics of corporate crises and the step-by-step methods needed to successfully emerge. All companies should have this book and prepare themselves for what to do when a crisis hits! Similar Products
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