The Handbook of Brand Management (THE ECONOMIST BOOKS)
Author: David Arnold
List Price: $37.50
Our Price: Click to see the latest and low price
ISBN: 0201632799
Publisher: Perseus Publishing (March, 1993)
Sales Rank: 96,486
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 4 out of 5
An authoritative compendium on Brand Management
David Arnold has succeeded in bridging the hiatus existing between fact and fiction;theory and practice. I find the book quite refreshing and exciting. No doubt, students and Marketing practitioners will find it handy and extremely useful Similar Products
The 22 Immutable Laws of Branding
Harvard Business Review on Brand Management (The Harvard Business Review Paperback Series)
Building Strong Brands
Book Index