The Fast Forward MBA in Marketing
Author: Dallas Murphy
List Price: $12.95
Our Price: Click to see the latest and low price
ISBN: 0471166162
Publisher: John Wiley & Sons (20 March, 1997)
Sales Rank: 98,008
Average Customer Rating: 3.5 out of 5
Customer Reviews
Rating: 3 out of 5
Good for a brushup
Having graduated with a BBA in Marketing, yet having forgot some of the raw fundamentals, I purchased this book. It helped to brushup on some topics, and I also learned a couple of new tidbits. Some of the material is for academic purposes only with little real-world use and is perhaps a little out-dated. Having said that, I still find it a useful reference for terms and marketing stratagies and a good reference and starting point for topics such as a product's life cycle. Elementary and short.
Rating: 4 out of 5
Pick up marketing fast
Any professional who wants to pick up marketing strategy fast: read this! It contains al the basic rules you need to know for writing a simple marketing plan. It also contains a lot of teasers for expanding your business/marketing activities. Similar Products
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Book Index