The e-Bay Phenomenon: Business Secrets Behind the World's Hottest Internet Company
Author: David Bunnell
List Price: $35.00
Our Price: Click to see the latest and low price
ISBN: 0471384909
Publisher: John Wiley & Sons (22 September, 2000)
Sales Rank: 93,093
Average Customer Rating: 2.71 out of 5
Customer Reviews
Rating: 1 out of 5
Dull book with little information
If you have no idea what Internet is and have never seen ebay web site then you might learn something from this book. But for an average Internet-savvy person it offers little to nothing. There is a lengthy description of well-know information (like terms of sale of ebay) and constant selling of ebay business model: nothing you can't read elsewhere.
Rating: 2 out of 5
so and so
The author "gets" eBay. Unfortunately, he was not granted interviews or access to eBay people. As a result, the book is little more than a collection of articles from the Industry Standard, Fast Company abd the like. Furthermore, the book covers eBay until December 1999 or Q1 2001 at most. Back then, it looked like Yahoo! had a business model, remember? And yes, the author contemplates the possibility of a Yahoo! takeover (which was possible) and even the ridiculous idea that eBay should perhaps create its own "portal" in order to grow... Not worth the money. Buy "The Perfect Store" by Adam Cohen instead.
Rating: 2 out of 5
Not much meat
This book gives an overview of ebay's creation and why it has been a success. It gives no insider insights however. It was fun to read but I did not learn much from it. This book does not have substance. Similar Products
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