The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking
Author: Tom Monahan
List Price: $29.95
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ISBN: 0471417424
Publisher: John Wiley & Sons (08 March, 2002)
Sales Rank: 76,114
Average Customer Rating: 3.75 out of 5
Customer Reviews
Rating: 5 out of 5
Want to push your creative thinking? Book is a must read.
Advice.....use a "highlighter" when reading this book.
There are some key ideas on pushing creative thinking that have changed the way I approach my work. I guess we all get in thinking ruts and become more and more predicable each year in our creative solutions. This book made me realize I really haven't been pushing myself creatively. This book gave me new energy and new approaches in looking for creative solutions.
A must for your library!
Rating: 5 out of 5
Demystifies creativity, and a fun read
Brining big ideas to my job is now easier than ever. In an entertaining manner this book helps to codify a process that is almost impossible to contain and explain. The author first breaks down the creative "process" then gives the reader easy to learn, simple to use thinking tools to help jump start the imagination when you need to. I've used many of the suggestions and methods and they have helped me go beyond the same old ideas in my category. My supervisor is amazed at my new found resource. The chapters about brainstorming, selling and managing for more creativity could have been books of their own. I've seen nothing like it in other books on creative thinking. I'm not sure why this book has been bashed by a few readers. Maybe advertising types believe they already know this. I've been on the business side of health care for 17 years and this is a very refreshing, effective way to think.
Rating: 1 out of 5
Done with books on creative thinking
This is the fourth or fifth book on creative thinking I've read that tries to mimic the classic "Thinkertoys" in some fashion or other. Through buying and reading books of this type and learning nothing new. Similar Products
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