The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Author: Michael E. Gerber, Gerber Michael E.
List Price: $18.95
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ISBN: 0694515302
Publisher: HarperAudio (01 April, 1995)
Sales Rank: 25,153
Average Customer Rating: 4.08 out of 5
Customer Reviews
Rating: 5 out of 5
Mandatory reading for Kwantlen College's E Training
I read Michael Gerber's book and heard him at a seminar in Vancouver year's ago. When I became the new program coordinator for Kwantlen University College's Entrepreneurial program I made Mr. Gerber's book mandatory reading for all my students. The comments form our students have been postitive, but I don't think they will appreciate Michael's words until they get into their own business. Jim Zalusky
Rating: 4 out of 5
Eye-opening
He chooses an extremely corny device as a hook to get readers through his premise, but what a premise it is: Entrepreneurs spend too much working IN their business, rather than working ON their business. It's a great concept. I've recommended this book to at least 10 people, who've actually gone out and bought copies for their friends, and so on and so on. If it weren't for the hokey concept, this book would definitely qualify as a 10.
Rating: 5 out of 5
A book in a million
I have never been a full-fledged business owner although I worked for one as his business fell apart. Had he had this book I might still have that job.Gerber takes his cue from the fact that most small businesses close after less than five years. You'd think that facing these odds the world would be full of books on the reasons why and how to avoid them, but this is the first one I've seen.
As you read you'll be struck by his understanding of the people who set up business, and also by the clarity of his solution. Yes, to some degree it's an advertisment for his consulting services, but there's plenty of advice.
I feel that a local business I frequent is beginning to enter a period of decline, and I wish I knew the owner well enough to give him a copy.
Incidentally, I didn't notice any of the problems other reviewers have mentioned, and in one case the book went right over the head of of one.
I expect to re-read this book several times, and I'm looking at some of the other Gerber titles.
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