The Jossey-Bass Guide to Strategic Communications for Nonprofits : A Step-by-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, Build Membership, Change Public Policy, Handle Crises, and More!
Author: Kathy Bonk, Henry Griggs, Emily Tynes
List Price: $32.00
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ISBN: 0787943738
Publisher: Jossey-Bass (29 December, 1998)
Sales Rank: 30,121
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 4 out of 5
Quite Useful for Students
The Jossey-Bass Guide to Strategic Communications for Nonprofits is a detailed examination of the relationship between nonprofits and the media. As the title says, it provides a step-by-step guide for nonprofits to establish effective relations with the media that result in publicity. My professor recommended this book to me, and I'm finding it quite useful. It has a similar approach to Guerrilla PR: Wired by Michael Levine; both are about maximizing your return on investment.I especially enjoyed this book because I'm thinking about working for a nonprofit after graduation, and I haven't seen anywhere near as much about public relations and publicity for nonprofits as I've seen for corporations.
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Book Index