The Friction-Free Economy: Marketing Strategies for a Wired World
Author: T. G. Lewis
List Price: $25.00
Our Price: Click to see the latest and low price
ISBN: 0887308473
Publisher: HarperBusiness (October, 1997)
Sales Rank: 102,761
Average Customer Rating: 2.43 out of 5
Customer Reviews
Rating: 5 out of 5
Insights from a high-tech grifter
A high-tech grifter presents a half baked collection of buzzwords, techno babble, and plausible sounding nonsense. Its AWESOME!
Rating: 5 out of 5
The Friction-Free Economy is a must-read
- A paradigm shift has occurred, and "The Friction-Free Economy" explains how the significant break with the old ways of thinking, and traditional economics, has affected a company's ability to compete in today's marketplace.- Discussed are ways to strategize, envision goals, and clarify objectives in the business/internet arena. - Ted Lewis presents complex subject matter in an entertaining way that I understand it more readily and in greater depth. I especially like his acumen and quick wit.
- I enjoy watching trends in the computer industry, so I was fascinated to learn, the real underlying reasons, why Microsoft continues to issue new versions of a product. Also, I gained insight, on why a company would give their merchandise or services away for free. It's a discerning view on the how's and why's of what's happening, not in hindsight but as they occur in real-time.
- This isn't for the casual reader, though. It's geared toward the astute, knowledgeable and serious businessman, who wants to "grow an industry".
- To get the full benefit from this book, give a copy, to the key people in your organization and arm yourself with an economics book.
Rating: 1 out of 5
Not only light, but erroneous. Negative stars.
Not only does the author carpet bomb with buzz phrases, he does not understand the difference between classical and Keynesian economics. He cites Keynesianism quite incorrectly, attributing to it concepts from classical and neoclassical economics. Scary to think that colleges pass this blunderation on to students.
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