As a sales manager and professional of 14 years, I regard this as the most potent, career-changing, powerful book on the sales process (interpersonal relationships?) ever produced.
I have recommended this book to my sales people if not utilized for themselves then, for no other reason, to protect themselves from manipulation and control techniques in the marketplace.
This book unveils the secrets of NLP (neuro linguisitc programming) and reveals secrets to establish instant bonding and rapport with others, imbed emotional "anchors" in others, and to control other people in subtle and not-so-subtle ways.
In the wrong hands, I can see these techniques as being devastating and used for evil.
In any salesperson's hands who executes the techniques and learns the methods, it will jump start his/her career or send a sucessful one into overdrive. Handle with care and ethics.
As human beings, we are constantly interacting with others. And it is up to us to decide what is going on, and how we can influence our experiences.
This is not about abandoning who you are. This book is your chance to enhance who you are.
You will learn how someone's breathing, their eye directions, and their gestures tell you more than their words. You will have the opportunity to step into their shoes -- see, feel, and hear their experiences, so that you connect with them, on an appropriate level.
As for selling, be that a product, a service, or an idea, when you relate to the person you are trying to sell to, you sell yourself, your idea, your services, and your product.
Everyone does this some time in their lives. We all have a method to change another's desires to fit our own. This book will help you to do this more often, and on a deeper level.
And if you can't find this book, read "Instant Rapport," which focuses upon relationship communication.