The One to One Manager: Real-World Lessons in Customer Relationship Management
Author: Martha Rogers, Don Peppers
List Price: $21.95
Our Price: Click to see the latest and low price
ISBN: 0385494084
Publisher: Currency (19 October, 1999)
Sales Rank: 8,708
Average Customer Rating: 2.81 out of 5
Customer Reviews
Rating: 2 out of 5
reformulating the obvious
Are you sitting down? This book tells us that the internet is changing the way business is conducted! When you've recovered from that breathtaking revelation, you may be ready to learn that customers are Very Important to businesses. The authors like to capitalize their endless platitudes: "Learning Relationships", "Lifetime Value" and when capitalization ceases to impress, we get acronyms: CRM, MPC. Wow! This is ground-breaking stuff.And the examples! Would you buy a book touting British Airways and First Union Bank as positive examples of customer-sensitive businesses?
The good news is that, containing little but air for b-school types, it's a quick read. That gained it an extra star in my rating.
Rating: 1 out of 5
This is NOT the book the title suggests
There is nothing in this book for a manager. I was hoping to see application of the ideas of 1-to-1 to employees instead of customers. A lot of similar benefits could be reaped. There is also virtually nothing about managing in a 1-to-1 company, or instituting that kind of change as a manager.What this book has is a number of marginally interesting mini-case histories "caselets" that convey only the basics of what was done, and nothing about the thought process used to develop the ideas or the issues that came up and were addressed in the implementation. A book with a quarter of the cases, but with substantially more detail would have been much more useful.
Rating: 1 out of 5
i want my money back
I'm really surprised the authors became so famous as the new gurus of CRM or 1to1 marketing. This book is just a collection of superficial case studies but it says nothing on the technologies used, the real problems companies had to face when they implemented CRM programs. This is just a book for high school kids or sunday newspaper readers who want know more about CRM without getting into the details. Not worth the money and absolutely simplistic. Similar Products
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