The NASCAR Way : The Business That Drives the Sport

Author: Robert G., Jr. Hagstrom
List Price: $24.95
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ISBN: 0471183164
Publisher: John Wiley & Sons (19 December, 1997)
Sales Rank: 35,066
Average Customer Rating: 4.73 out of 5

Customer Reviews

Rating: 5 out of 5
If you want to learn about NASCAR, this is the only way!
This book provides details about how Nascar really works. It goes so in depth about the business that runs the sport that both a NASCAR fan and a business man could enjoy this book. It is the most informative book I have encountered on Nascar. I loved it!

Rating: 4 out of 5
An Inside View of NASCAR
I'm not a racing fan, but I am a person who enjoys a good book with a great story. In The NASCAR Way, Robert Hagstrom takes the reader into every facet of the sports organization that is NASCAR. If you have an appreciation for the sport, this will be a great book for you, if not, you like me may gain an appreciation of both the sport and the NASCAR way of doing things. How this empire rose from a few bootleggers engaging in afternoon challenges to a multi-billion dollar industry is fascinating. Perhaps the most fascinating of all is the way this business works together at every level, from upper management, to track personnel, to racing teams and corporate sponsors, to the huge retail business, to loyal fans that fuel the entire machine with their support.

I highly recommend The NASCAR Way, I found it to be both enjoyable and a real learning experience.

Rating: 5 out of 5
Great insight into what drives the sport
Before this book, my opinion of the sport ranked up there with my opinion of most politicians. However, a recent slight interest prompted me to buy it. I read it quickly and truly enjoyed it. Not only does it offer great insight into what drives the sport, but it gives a new fan (or someone with slight curiousity) an incredible appreciation of the sport, its athletes, the fans, and the people behind the scenes. After this book, I am a NASCAR fan.



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