The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors
Author: Leonard M. Fuld
List Price: $44.95
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ISBN: 0471585092
Publisher: John Wiley & Sons (22 November, 1994)
Sales Rank: 39,424
Average Customer Rating: 3 out of 5
Customer Reviews
Rating: 3 out of 5
Good Body of Work
Mr. Fuld has contributed much to the field of CI. This body of work is well done, but lacks some of the more innovative ways of collecting and analyzing intel -- especially from the CxO/Board level. I trust Mr. Fuld is working on a follow-up work and I personally am looking forward to it.
Rating: 4 out of 5
Best Primer for the Traditional Best Practices
This is a serious general text on competitive intelligence, and Leonard is a master. Having said that, I would note that what Leonard does best is work very hard-the practice of business intelligence still lacks a good set of information technology tools for discovering, discriminating, distilling, and delivering packaged business intelligence, and most firms do not have the tools for managing a broadly distributed network of niche experts who are hired on a day to day basis. Fuld & Company Inc., and to a lesser extent the other companies listed in the Open Source Marketplace, are the first wave in what I believe will be a major line of business to business revenue in the 21st Century.
Rating: 4 out of 5
An excellent printed resource
An excellent sourcebook of information regarding competitive intelligence in the U.S. Voluminous bibliographical references underscored with anecdotal information from Fuld, a leader in the field. The ethics of the competitive intelligence community do not condone corporate espionnage, therefore, those looking for a primer on military intelligence or global covert practices should look elsewhere. This is a good, solid reference that belongs on any CI professional's desk. Similar Products
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