The Name of the Game : The Business of Sports
Author: Jerry Gorman, Kirk Calhoun
List Price: $19.95
Our Price: Click to see the latest and low price
ISBN: 0471594237
Publisher: John Wiley & Sons (March, 1994)
Sales Rank: 124,748
Similar Products
Baseball and Billions: A Probing Look Inside the Big Business of Our National Pastime
The Economics of Professional Team Sports
The Ultimate Guide to Sports Marketing
The Dream Job: Sports Publicity, Promotion and Marketing, 3rd edition
The Market Structure of Sports
Book Index